🔥 Trending Bunnings Unveils New Loyalty Program: What You Need to Know

Bunnings, a leading Australian retailer for DIY, garden, and hardware needs ⁷, operates a multi-faceted loyalty program designed to cater to different customer segments. While it has historically been recognized for its strong customer engagement ³, the most significant recent development is the launch of the PowerPass Pro Rewards program, specifically targeting trade and business customers ²⁴.

PowerPass Pro Rewards: For Trade and Business Customers

Launched in 2026, the PowerPass Pro Rewards program represents Bunnings' most substantial update to its loyalty offerings since 2011 ⁴⁹. It is specifically designed to provide enhanced value and long-term benefits for tradies (tradespeople), small to medium trade businesses, owner-builders, and apprentices ¹²⁹.

Key Features of PowerPass Pro Rewards

The program offers a range of benefits aimed at supporting businesses amidst rising living costs ⁴:

• Qantas Points: Members can earn Qantas Points on their spending at Bunnings ¹⁶. This is a significant draw, especially for businesses looking to accumulate points for travel or other rewards through Qantas Business Rewards ⁶.
• Fuel Discounts: PowerPass Pro Rewards provides access to fuel discounts, helping businesses manage operational costs ²⁴¹⁰.
• Store Credits: The program also includes opportunities to earn store credits, which can be used for future purchases at Bunnings ²¹⁰.
• Tiered System: PowerPass Pro Rewards operates as a tiered loyalty program, suggesting that benefits may increase with higher levels of engagement or spending ¹⁰.

How to Access PowerPass Pro Rewards

To participate in the PowerPass Pro Rewards program, customers typically need to be eligible trade or business customers ¹. The program is integrated with the existing PowerPass system, which is Bunnings' account for trade customers.

Other Loyalty Initiatives

Beyond PowerPass Pro Rewards, Bunnings also engages with customers through other loyalty-related initiatives:

OnePass Partnership

Bunnings has partnered with OnePass, a broader membership program that brings together various Australian retail brands ⁵. While specific benefits for Bunnings customers through OnePass are not detailed in the provided sources, it indicates Bunnings' participation in wider loyalty ecosystems ⁵.

Flybuys Points

Customers can also earn Flybuys points by scanning their Bunnings digital card at the register ⁸. This allows individual shoppers to accumulate points that can be redeemed across the Flybuys partner network. The Bunnings app facilitates this by allowing users to save their in-store receipts and earn Flybuys points ⁸.

Evolution of Bunnings' Loyalty Strategy

Bunnings' loyalty strategy has evolved to address the specific needs of its diverse customer base. While the general public can benefit from partnerships like Flybuys, the recent focus on PowerPass Pro Rewards highlights a strategic move to deepen engagement with its crucial trade and business segment. This targeted approach aims to provide tangible value to these customers, extending beyond simple discounts to include travel rewards and fuel savings ²⁹.