🔥 Trending Coles Announces Major Flybuys Changes to Help Shoppers Save

Coles has introduced a significant change to its Flybuys loyalty program, allowing customers to use their Flybuys points to directly reduce their grocery bill at the checkout. This new feature, called "Pay with Points," enables shoppers to save up to $100 on a single in-store transaction ¹²⁴⁵⁶.

Key Aspects of the New Flybuys "Pay with Points" Feature

This update, which rolled out nationally on July 15, 2026, aims to provide greater flexibility and immediate savings for Flybuys members ⁶⁷.

Direct Savings at Checkout

Previously, Flybuys points redemptions often involved converting points into Coles Dollars or specific vouchers. The new system allows members to apply their accumulated points directly to their in-store Coles purchases ³⁵.

Maximum Savings

Shoppers can redeem up to $100 off their grocery bill in one transaction ¹²⁴⁵⁶. This maximum amount is achievable by redeeming 20,000 Flybuys points ⁷.

Redemption Flexibility

The "Pay with Points" option allows eligible customers to redeem amounts between $10 and $100, depending on their available points balance ⁶. This offers more granular control over how points are used, enabling members to save money when they need it most ³.

Eligibility

Millions of Flybuys members who shop in-store at Coles are reported to already have enough points to utilize this new redemption option ³. The change is part of Coles' broader strategy to enhance its loyalty program and compete more effectively with rivals like Woolworths ²⁴⁵.

Rollout

The "Pay with Points" feature was launched nationally on Wednesday, July 15, 2026 ⁶. The announcement of this change generated considerable attention, with some outlets reporting it the day before its official launch ⁸.

Anna Lee, CEO of Flybuys, stated that this new option provides members with more choice in how they redeem their points across the program's offerings ³. The move comes at a time when grocery budgets are under significant pressure, making immediate savings at the checkout particularly valuable to consumers ².