🔥 Trending Ellis Park Stadium Renamed Following New Sponsorship Deal

Ellis Park Stadium, a renowned sporting venue in Johannesburg, South Africa, has officially changed its name to 10bet Ellis Park ⁵⁶⁷. This renaming comes as a result of a new five-year naming rights partnership with 10bet ¹⁵⁶.

Details of the Renaming

The agreement was announced on Thursday, July 3, 2026, just ahead of the Springboks' Nations Championship clash against England on Saturday ¹³⁴. This marks the fourth time the stadium has changed its name in under two decades ³.

Pieter Burger, the Managing Director at Ellis Park Stadium, expressed his welcome for the new commercial partnership, highlighting it as a new chapter for the internationally recognized venue ². This sponsorship deal is expected to usher in an exciting era for one of the world's most recognizable sporting landmarks ⁶.

Significance of Ellis Park

Ellis Park is a central part of a significant sporting hub in southeastern Johannesburg, which also includes Johannesburg Stadium (athletics), Standard Bank Arena, Ellis Park Tennis Stadium, and an Olympic-class swimming pool ⁸. It is home to the Lions rugby team (formerly the Cats until September 2006) ⁸. The stadium's new identity as 10bet Ellis Park will be prominently featured as the Springboks open their Nations Championship campaign ⁴.