🔥 Trending FSSAI Cracks Down on 'Old Monk' and Other Spirits for Artificial Flavouring

The term "FSSAI Old Monk" refers to the actions taken by the Food Safety and Standards Authority of India (FSSAI) against the popular rum brand Old Monk, along with other alcoholic beverage manufacturers. The FSSAI is India's primary food safety regulator. The investigation and subsequent actions are related to alleged non-compliance with food safety regulations, specifically concerning the use of flavoring substances and age claims on product labels ¹²⁴.

Why is FSSAI Investigating Old Monk and Other Brands?

The FSSAI's investigation and prohibition of sale for certain products from Old Monk and other brands stem from two main concerns:

1. Use of Non-Permitted Flavoring Substances

Manufacturers, including those of Old Monk, McDowell's No. 1, Antiquity Blue, and Bagpiper, are alleged to have used external flavoring substances to mimic natural tastes and aromas in their alcoholic beverages ³⁵⁹. The FSSAI contends that if such flavorings are used, the products should be explicitly labeled as "flavored spirit" to avoid misleading consumers ³. Laboratory tests reportedly indicated the presence of these non-compliant flavorings ³.

2. Misleading Age Claims

Another significant issue is the use of misleading age-related claims on product labels ²⁷⁹. For instance, Old Monk XXX Rum faced action over its "7 years old blended" claim, which the FSSAI deemed misleading ⁷. The regulator emphasizes that such claims must accurately reflect the aging process and composition of the product ⁷.

Brands Affected by FSSAI's Actions

In addition to Old Monk (specifically three variants of its rum), several other prominent brands have been impacted by the FSSAI's enforcement actions. These include:

• McDowell's No. 1 Rum ⁴⁶
• Antiquity Blue Whisky ⁴⁵⁹
• Bagpiper Whisky ⁴⁹
• Royal Challenge Whisky ⁸⁹

The government has publicly supported the FSSAI's actions, clarifying that these measures are focused on ensuring compliance with food safety standards regarding flavoring and age claims ¹²⁶. The FSSAI's move is part of a broader effort to tighten rules for alcohol labels and prevent consumers from being misled by product descriptions ⁹.