🔥 Trending Hoyts Expands ScreenX Auditoriums Across Australia and New Zealand

Hoyts is significantly expanding its premium cinema offerings across Australia and New Zealand, primarily through partnerships with IMAX and SCREENX technologies ¹⁴⁶.

IMAX Expansion

Hoyts and IMAX have forged a major agreement to introduce 10 new 'IMAX with Laser' locations across Australia and New Zealand ⁴⁵⁸. This expansion follows the successful launch of four IMAX locations at the end of 2025 ⁴. With these new additions, the total number of IMAX locations under the Hoyts umbrella will increase from four to 14, nearly tripling IMAX's footprint in the region ⁵⁶.

Key Details of the IMAX Expansion:

• Technology: The new locations will feature 'IMAX with Laser' technology, which offers crystal-clear 4K images, precision audio, and advanced projection for an immersive viewing experience ⁷.
• Timing: Hoyts Group CEO and President Damian Keogh noted that this expansion is well-timed with upcoming studio releases, indicating a strategic move to meet growing consumer demand for premium cinema ⁴.
• Impact: This deal represents the largest IMAX agreement to date for Australia and New Zealand, highlighting a significant investment in state-of-the-art entertainment experiences ⁵⁶.

SCREENX Expansion

In addition to IMAX, Hoyts is also expanding its SCREENX presence. Following the successful launch of the first two SCREENX sites in Melbourne and Sydney, Hoyts plans to add 12 more SCREENX locations across Australia and New Zealand ¹. The expansion will begin with a new SCREENX site at Broadway in Sydney, making this unique multi-projection cinema experience more accessible to audiences ¹.

Other Initiatives

Hoyts' expansion efforts are part of a broader strategy to invest in the Western Australian market and enhance overall cinema experiences. Recent initiatives in Western Australia include the introduction of IMAX with Laser at Carousel and refurbishment plans for ACE Hoyts Rockingham ². These efforts underscore Hoyts' commitment to delivering state-of-the-art entertainment across Australia ².

While IMAX and SCREENX are the primary focus of current expansions, Hoyts also explores other advanced cinema technologies, such as LED screens with its "Apex" concept, to attract more moviegoers ¹⁰.