🔥 Trending Man Living in Netflix Billboard on Sunset Boulevard Sparks Curiosity

A performer is currently living inside a specially constructed Netflix billboard on Sunset Boulevard in Hollywood, California, as part of an elaborate marketing campaign for a new sci-fi thriller titled "The Last House" ²⁶. This unique promotional stunt has garnered significant public attention and media coverage ⁴⁵.

The Billboard Installation

The installation is located at the intersection of Sunset Boulevard and Selma Avenue ²⁵. It features a fully furnished living room built directly into a billboard, situated approximately 30 feet above the ground ²⁵. This setup allows the performer to visibly reside within the billboard, creating a live, interactive display for commuters and passersby ⁵.

Purpose of the Stunt

The primary goal of this marketing campaign is to promote Netflix's new apocalyptic sci-fi thriller, "The Last House" ⁶⁸. The premise of the film involves a family inexplicably trapped inside their home ⁶⁸. The performer's "containment" within the billboard is designed to mirror this central theme of the movie ⁶.

Performer's Interaction and Duration

The performer, who is a real person ⁴, interacts with the public using a whiteboard ⁵⁸. This method of communication directly references scenes in "The Last House" where the trapped family uses a whiteboard to communicate with neighbors ⁸. The performer is scheduled to remain inside the enclosed space through Saturday ⁵.

Public Reaction and Media Coverage

The stunt has quickly become a viral sensation, with pictures and videos circulating widely online ². Spectators have been drawn to the site, and the performer has been seen waving to people daily ²⁴. This high-profile marketing tactic is consistent with Netflix's history of utilizing Sunset Boulevard billboards for various promotions ¹⁷.