🔥 Trending Maple Street Biscuit Company Sold by Cracker Barrel: What You Need to Know

Cracker Barrel Old Country Store, Inc. has recently divested its Maple Street Biscuit Company brand, selling it to Biscuit Belly, a fast-casual biscuit-sandwich concept ³⁵⁷. This transaction, announced on July 22, 2026, marks Cracker Barrel's exit from the fast-casual breakfast sector ¹⁵.

Details of the Transaction

• Acquisition by Biscuit Belly: Biscuit Belly acquired the Maple Street trademark, intellectual property, and assets related to 35 existing Maple Street Biscuit Company restaurants ¹³⁵. While the financial terms of the deal were not disclosed ³, Cracker Barrel had originally acquired the Jacksonville-based chain in 2019 for $36 million ¹⁰.
• Restaurant Closures: As part of the deal, the remaining 16 Maple Street Biscuit Company locations that were not acquired by Biscuit Belly will be closed ¹²³⁴.
• Future Plans for Acquired Locations: Biscuit Belly intends to convert the acquired Maple Street restaurants to its own brand by the end of 2028 ¹⁰.
• Strategic Move for Cracker Barrel: This divestiture is part of Cracker Barrel's broader strategy to streamline its operations and focus on its core business. In addition to selling Maple Street, Cracker Barrel also completed a sale-leaseback transaction for 26 of its restaurant locations, raising $77 million to help pay down debt ²⁴⁹.

Background of Maple Street Biscuit Company

Maple Street Biscuit Company was founded in Florida in 2012 and quickly gained a following for its Southern-inspired breakfast and brunch menu ⁶. Cracker Barrel acquired the brand in 2019 with plans for expansion ⁶⁷. However, the recent sale indicates a shift in Cracker Barrel's strategic direction.

This move allows Cracker Barrel to exit the fast-casual breakfast market and focus on its primary restaurant and retail operations, while Biscuit Belly expands its footprint by integrating the acquired locations ¹¹⁰.