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Spider-Man: Brand New Day was a significant and controversial relaunch of Marvel's flagship Amazing Spider-Man comic book series, beginning in 2008 with issue #546. It followed the highly divisive "One More Day" storyline, which saw Peter Parker and Mary Jane Watson's marriage erased from history by a deal with the demon Mephisto to save Aunt May's life.

"Brand New Day" aimed to refresh the character and attract new readers by returning Spider-Man to a more single, financially struggling, and relatable status quo. The series transitioned to a thrice-monthly publication schedule, featuring a rotating team of writers (known as "The Brain Trust") and artists. This new direction introduced a host of new supporting characters, villains, and love interests, while re-establishing Peter Parker as a young, unattached hero navigating the challenges of adulthood in New York City, largely unburdened by his past marital history.