🔥 Trending X Replaces Creator Revenue Sharing with New Original Content Rewards Program

X (formerly Twitter) has recently introduced the Original Content Rewards Program, a new monetization initiative designed to replace its previous Creator Revenue Sharing program ⁴⁶. This shift, announced on August 7, 2026, aims to incentivize and reward creators who produce unique, high-quality, and original content on the platform ¹⁵⁷.

What is the Original Content Rewards Program?

The Original Content Rewards Program is X's updated approach to creator monetization, focusing specifically on content that demonstrates originality, expertise, reporting, creativity, and meaningful commentary ⁷⁸. Unlike the previous system, which often rewarded viral content regardless of its originality, this new program prioritizes creators who contribute unique voices and perspectives to the platform ¹².

Key Changes and Differences from the Previous Program

The transition from the Creator Revenue Sharing program to the Original Content Rewards Program involves several significant changes:

1. Emphasis on Originality

The most crucial change is the explicit focus on "personally produced content with unique voice or expertise" ¹. This means that content creators are now rewarded for their own ideas, insights, and creative output, rather than simply for generating impressions, which was a core metric in the old system ⁵⁷.

2. End of the Old Revenue Sharing Program

New enrollments in the old Revenue Sharing program ended immediately upon the announcement on August 7, 2026. Existing participants will continue to earn under the old system until September 7, 2026, after which they will transition to the new Original Content Rewards Program ¹⁴.

3. Revised Impression Requirements

The new program has adjusted the impression requirements for eligibility. While the old system often had higher impression thresholds, the Original Content Rewards Program now requires a minimum of 500,000 Home Timeline impressions from verified users within the last 90 days ³. Importantly, reply impressions are still excluded from this count ³.

4. Eligibility Criteria

To qualify for the program, creators must meet certain conditions, including being an X Premium subscriber and having at least 500 verified followers ². The primary focus, however, remains on the originality and quality of the content produced ¹².

5. Goal of the Program

X states that the new program is designed to "put the emphasis back on the creator" and reward those who contribute valuable, original content to the X ecosystem ⁸. The company believes the previous revenue-sharing model had misaligned incentives, leading to a need for this change ⁷.

How it Works

While specific payout structures and detailed mechanisms are still being rolled out, the core principle is that X will reward creators whose original content garners engagement and meets the established criteria ⁴⁷. This is expected to encourage creators to invest more in producing unique posts, videos, photos, and insightful commentary, rather than focusing solely on maximizing impressions through any means necessary ⁵.

The program officially begins rolling out access for existing Revenue Sharing members starting September 8, 2026 ⁴. This phased rollout will allow creators to apply for the new program and begin earning based on their original contributions.

In summary, X's Original Content Rewards Program marks a significant strategic shift towards fostering a platform rich with unique and valuable content, directly rewarding the creators who make it possible ⁵⁸.